Symantec’s 2015 State of Privacy report details the findings of research into the general public’s perceptions and attitudes towards protection their information. Surveying 7,000 people across Denmark, France, Germany, Italy, Netherlands, Spain and the UK in December 2014, the report explores consumer behaviour around data protection, and uncovers consumer perception on the value of data.
Key Findings from Symantec’s State of Privacy Report: UK
- 59 per cent of consumers want to better protect their personal details but are unsure how to actually go about protecting their personal details
- 68 per cent of consumers across the EU believe that medical institutions are the most trustworthy with personal data. Technology companies (23 per cent), retailers (21 per cent) and social media companies (12 per cent), are the least trusted.
- Consumers are divided about who the responsibility lies with to provide adequate data protection. Government (32 per cent), businesses (28 per cent) and consumers (40 per cent) were seen to have equal responsibility on protecting information
- 75 per cent of people think their data has value and a lot of it, with over 55 per cent believing that their data is worth over €1,000
The full report is available here and you can read the press release here.